presents
Retincubate Full Agenda
The Retincubate programme will require you to build your investor pitch deck and target product profile through a process of market discovery and product development, namely interviews with end-users, investors, clinicians and manufacturing companies. This could mean as many as 100 meetings across the course of the intensive programme and beyond.
Each team should keep a detailed log of their interview process, updated at least once a week and ideally in the 24 hours before our weekly meeting. This can take whatever form works for you, but each team should also prepare a five-minute presentation of their progress.
You’ll have access to an materials so that you can record your market discovery and development insights in, and our mentors will provide guidance on this and on any other aspects of the programme at any time, for example what to prepare for your weekly presentation.
At a glance
Week 1
What is evidence-based entrepreneurship and how does it lend itself to a lean start-up
Week 4
Customer relationships and channels
Week 2
Customer segments
Week 5
Revenue streams
Week 3
Value proposition
Week 6
Defining your target market
Week 7
Regulatory submissions
Week 10
The art of the pitch & preparation for final presentation
Week 8
Target product profile
Week 11
Marketing your product
Week 9
Putting the right team together
Week 12
Feedback
In more detail
Week 1
Program expectations
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Introduction to teams – presentations and current technology readiness level (TRL).
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Expectations and the typical start-up journey.
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Strategising for success of your medical innovation.
Week 5
Revenue streams
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Revenue sources.
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How will your product make money?
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Defining your exit strategy.
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Investors.
Week 9
Putting the right
team together
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What makes a good team?
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Choosing the right preclinical partner.
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Choosing the right clinical partner.
Week 2
Identifying your customer
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Introduction to the business model canvas, customer segments and value propositions.
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Customer segmenting
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& profiling.
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How to test assumptions.
Week 6
Understanding market trends and positioning
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TAM, SAM and SOM.
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Pathways to buyers.
Week 10
Pitching perfect
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Different pitch decks for different people.
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How to get investors’ attention.
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What investors want.
Week 3
Putting together a value proposition
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How to sell your idea.
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Creating a mission statement.
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Elevator pitch session.
Week 7
Planning for regulatory submission
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Regulators by region.
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How to plan your studies.
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Saving money on research.
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Intro to target product profile.
Week 11
Tools to market
your product at
an early stage
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Importance of marketing/brand.
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Creating a clear pitch deck.
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LinkedIn
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Conferences
Week 4
Getting your customer to use your product
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How to get customers.
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How to keep customers.
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How to get your
product to your customer – channels.
Week 8
Gaining tools to
create a TPP
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What is a TPP?
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Why is a TPP important?
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What makes a good TPP?
Week 12
Intellectual property
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What is IP?
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What’s the best way to protect IP?
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1:1 session with an IP lawyer.